Cortal Consors
Hope the first social network stock
Cortal is the French leader in online trading. The brand is part of BNP Paribas.
Through this brand, Hope, community market on the internet is growing on social networks.
Our team handles the animation and the image of the brand on Facebook and Twitter with a daily community management.
A quiz of the Exchange was also launched in early 2011 for fans of Hopee test their level of knowledge about the stock market.
Objectives
1. Fuelling market community Hopee
2. Promote the interaction between social network and community.
Results
Without "Insentive" but through a small media plan targeted 1,000 new fans have been acquired and a significant percentage joined the community. All tracking Hopee.fr to the site and Facebook is provided by Social Media Mix tool with its Social Mix Data.
You can also find the Quiz of the scholarship on the Facebook page of Hope.