Galeries Lafayette
La Parisienne:
Choose the most stylish Parisian!
Les Galeries Lafayette, one of the undisputed leaders of fashion, has called Social Media Mix as part of the event "La Parisienne".
As part of this operation and in a very tight timing, Galeries Lafayette asked Social Media Mix to create a viral concept: Players had to take a picture with a look of "Paris" and his friends to vote. A key, the right to attend a show with Ms. Ines de la Fressange.
Results
Free media plan, but with an existing fan base of 60,000 people, the game was a great success and thousands of fans.