Hachette
The guinea fowl out all the stops!
Hachette Livre is the leading French publisher. As part of its collection guinea fowl, a guide was produced by and for women, the world's major cities.
After Paris and New York, the guide guinea fowl wanted to support the launch of new editions Berlin and Madrid with a presence on Facebook.
Through a Quiz, players could win - among others - a trip to Berlin or Madrid.
Objectives
1. Communicating about the launch of new editions Berlin and Madrid.
2. Involve existing fans and attract new ones.
3. Brand awareness "guinea fowl" and develop the profile on facebook.
Results
The guinea fowl campaign brought together a large number of fans