Karotz
Do you plant the cabbage?
Mindscape, international player in the production, editing and distributing video game launches new Karotz, rabbit intelligent.
To create the game "Karotz Songs", the agency relied on one of Karotz features: the ability to record a rhyme or a story that young children can listen before falling asleep. While recalling some childhood memories to players through the classics as Une Souris Verte or The Fox and the Crow, the Karotz Academy has developed the first karaoke on Facebook created an original and unique!
Objectives
1. Communicate around the launch of the new Karotz, rabbit intelligent.
2. Extend Karotz to target families with young children.
3. Accompany a virality beyond the duration of the game
Results
To promote the game, an ad campaign in two weeks has been launched on Facebook and optimized by our agency via the tool Alchemy Social Mix and Social Data. An original and unpublished attended by over 10,000 users!