Oclio
Cravings of pregnant women:
What has he done for you during your pregnancy?
Cravings of pregnant women is a competition for all moms to share stories and experiences about what their men did during their pregnancies. The players can vote for or the best stories and to win gifts such as months of Pampers, oclio purchase orders, or the iPad 2.
Objectives
1. Oclio make known through a set of attractive and popular online.
2. Increase the fan base of oclio the target of women 25 to 50 years.
3. Accompany a virality beyond the duration of the game
Results
Oclio, a leading French sales of juvenile products were already members before 5000 to work with Social Media Mix.
The operation, which took place in May 2011 has tripled this community. On the technical side, the promotion was provided via a media plan important. Various size ad on Facebook were used. In one month, the game was attended by nearly 40,000 people and had a significant virality with a vibrant and responsive.